Results of the Festive Survey 2012
Thank you to everyone who made this what any self-respecting TV presenter (there must be some) would call “a bumper year for the Festive Survey!!!”
We had 210 participants (compared to 97 last year) which, for me, is what the Olympic legacy is all about. I’m dedicating this survey to Bradley Wiggins.
As we have some potentially almost meaningful data, I’m posting only the statistical stuff on this page. At the bottom of the page you’ll find a link to a separate post in my journal dealing with the ‘Twitterismus’ and the sponsorship suggestions which are, I’ve come to realise, an entirely different matter.
I’ll say no more and leave the commenting to your good selves.
1. Sex
2. Your age group
Here’s a different view of the same info:
3. Level of formal education
4. Where you usually live
And the same info with the 170 UK residents taken out:
5. Is English your first language?
6. Number of languages you have to proficiency, other than english
7 Status
8 If it had to be one, which would you choose?
9 Which do you have?
10 cigarettes, a pipe, cigars or none?
11 Which would you rather find in your Christmas stocking?
12 Reading preference
13 What is/was your main profession? (best description from the list)
15 Level of expertise at chess
16 Can you play a musical instrument to a reasonable level or better?
17 At what age did you start solving cryptic crosswords with some regularity?
18 What time of day do you solve best?
19 Have you ever tried setting a crossword?
20 Do you sometimes listen to music while solving?
21 Should TheTimes retain the policy of not naming setters?
22 Would you prefer a more predictable level of difficulty on specific days?
23 What is now your usual solving medium?
24 What would you estimate to be your average solving time (ignoring the ‘gimmes’ and ‘stinkers’)?
And another look at solving times:
25 If you have printed dictionaries in your home, how often do you refer to them?
26 Do you think blogs like Times for the Times influence the puzzle itself?
27 Do you spend too much time online?
28 Have you ever entered or tried to enter the Times Crossword Championships?
29 Would you like to see a return to regional qualifiers?
30 Would you consider attending a longer, ‘American style’ crossword convention which included the Championships?
You’ll find the responses to the long answer questions – Sponsors and Twitterismus here.
I’m still hoping to run a little poll for ‘Clue of the Year’ and so on, but that might take a little longer and has of course been rather trumped by John Halpern’s announcement of a ‘Crossword Oscars’ (which I really think should be called ‘The Ninas’).
I am pleased to see the overwhelming majority are against or at least not actively in favour of naming setters in the daily Times. The decision to name in the Sunday Times has spoiled my enjoyment to a degree.
Great work Sotira and many thanks
Lovely job Sotira!
The survey makes depressing reading. Times crossword solvers have a similar age profile to many other declining groups. Unless younger people are involved, there won’t be sufficient solvers to justify the continuing existence of the puzzle. The answer to the statistical anomaly is that it isn’t one: it’s simply that not many young people are taking up the Times (you only have to see the age profile at the championships to see this).
The solution? Not sure. Publish the crossword in the Mail too? (that’a a joke, by the way). Less elitist references to cricket, plants and literature, and more to modern things (IT, social media, etc)? Accept decline gracefully? Not sure …
Incidentally, at 48 I’m one of the spring chickens!
Perhaps it’s up to the older generations (that would be us – I’m another forty-something) to be more active about it. I know that at least a couple of our regulars are in teaching and actively introduce their charges to the delights of cryptic puzzles. Well done, them. And others evangelize in a more ad hoc way.
As for modernizing, I’m torn. The Times puzzle already had a sense of the venerable about it when I began solving, a light dusting of ancient nobility on its typeface. That’s part of what drew me to it. If it changed too much it might lose its soul.
Perhaps the answer is less to change the content, more to change the marketing (which has always mattered, even 100 years ago). Some responses to Q32 showed a real antipathy to social media, which I entirely understand. But that’s part of life for teenagers and young adults now. Where’s The Times crossword’s Facebook page? (the NY Times puzzle has one, with more than 5,000 ‘likes’). A case of change or die, I think.
Of course, Inspector Morse drew a whole new raft of solvers into the fold. It would sure help if the next Jason Bourne, or Russell ‘Stringer’ Bell, or Sarah Lund, for that matter, were to be a crossword addict.
I don’t know whether the problem is reputational (Eton provosts boiling eggs), or if youngsters try puzzles but find the learning curve too difficult, or if they try puzzles and find them boring, or if they simply never encounter them. There’s enough interest in Sudoku to suggest that people still like puzzles, and enough interest in Harry Potter to suggest that people still like words, so perhaps it is marketing that is the key.
It would be interesting to see the results if a similar survey was conducted for other cryptics. Puzzles such as those in the Guardian and Independent have a few differences (named setters, more licence to stray from Ximenean clueing, themes, etc) that might make them more appealing to the newcomer (plus they’re free online.) But, like sotira, I wouldn’t necessarily want to see any of those features in the Times, as then it would stop being the Times.
– get one or two celebs (Steven Fry and Cheryl Cole, say) to take part in the Championships;
– Get one of the TV stations to commission a crossword-based show along the lines of Celebrity Masterchef, Strictly, Dancing on Ice etc;
– shoe-horn crossword-solving into one of the existing celeb-fests e.g. a crossword-solving dog on Britain’s Got Talent, have a bushtucker trial where you have to solve a crossword in a bath of scorpions on I’m a Celebrity, get Lord Sugar to set the Apprentices a task to compile a crossowrd and sell it to a broadsheet, ask Nigella and Jamie to knock off the Times crozzer while they wait for the salsifis to boil…
I also feel that the times shot itself in the foot by dropping the competition for several years. I think this website is a fantastic boon for solvers, particularly those like me who are rediscovering the crossword after many years. Surely it would be in times’s interest to help publicise this site. Pendrov
There again, it’s dangerous to go to extremes. I despair when venerable institutions such as Radio 4, or Test cricket – to take two other things I love besides the crossword – suddenly decide they need to change their essential character in order to appeal to a young audience; at this point I begin to mutter darkly about letting 12-year olds run things [(c) Ed Reardon], which suggests I’m settling nicely into my middle-aged persona (and the statistics suggest should see me good for a while yet).
In short, I’m just rambling now.
P.S. Nice work, Sotira.
Perhaps there is something to be read into the fact that the two people with vivid memories of being extremely young at the championships were both finalists this year.
I used to spend a lot of time thinking about bingo for professional reasons (don’t ask), and it was commonly said that the customer base was old and therefore bound to die out. The customer base was indeed old, but the average age was very stable (indeed slightly declining) over long periods. So perhaps doing crosswords is just a bit like bingo.
Edited at 2013-01-09 09:59 pm (UTC)
The press release for the 1976 Championship Final gave the ages of the 18 competitors. The numbers in the different age ranges were as follows (I’ve also included Sir David Hunt – age gleaned from wikipedia – who qualified for the Final but was unable to attend):
26-30: 1
31-40: 3
41-50: 8
51-60: 2
61-65: 5
It would be interesting to know the figures for this year’s final.
Edited at 2013-01-10 12:11 am (UTC)
I think Don Manley makes an excellent point about this group vis-à-vis the whole population of solvers; a self-selected group is likely enough for that very reason to be non-representative. (Still, why should there be a correlation between age and tendency toward bloggery? More time on one’s hands?) On the other hand, while the requisite verbal skills show up early in life, the vocabulary and general knowledge one needs for these puzzles take some time to accumulate. In any case, I’m less worried at the moment about new blood than about what will happen to the puzzles themselves when Murdoch unloads the Times.
But that said, it is necessary (not perhaps in absolute terms, but at any rate for the future of the crossword) that the younger age-groups at least learn the basics of how to solve. Yesterday on Countdown Rachel Riley was expressing awe that someone could complete the FT crossword. Yet if she were shown how to solve, she’d obviously be very good at it (just consider how good she is with the numbers, and also the fact that she occasionally gets a word that beats Dictionary Corner etc). Many of the (sometimes very) young men (why is it always men?) who appear on Countdown are amazingly clever; yet they don’t seem to get interested in crosswords. Why? All I do know is that it’s not for the old farts to tell them what fun they are. The ‘cool factor’ won’t be there.
I only came to these puzzles in the last ten years after finding a stash of my late father’s unfinished ones from the period of his final illness. It pleased me to complete them, not without difficulty, and I was hooked. My children are still on the nursery slopes of the NY Times puzzles but I don’t doubt will follow me when they have more leisure.
As a footnote, I have been widening my musical horizons by starting to work through the playlist at the end of the survey. Nil desperandum, Sotira
It isn’t age groups we need worry about. The printed press may be another matter of course…
I loved the quote that popped up in one of the Christmas University Challenge shows, from Aaron Levenstein:
“Statistics are like a bikini. What they reveal is suggestive, but what they conceal is vital.”
I’m not saying that clues should feature Brad Pitt or Britney Spears, but I am intrigued whether throughout history crosswords have always excluded the previous 50 years and focused on popular culture in 100-50 years before era. Any older solvers able to comment?
________________________________________